When i was little, BP was known as British Petroleum. When i first read about the Gulf of Mexico <Crisis|Response>, depending on the spin), it was referred to as the Deepwater Horizon oil spill, after the oil rig that sank.
Particularities are generalized and in time, forgotten about. We'll remember Blackwater but forget Xe. We'll remember Watergate (even if we're too young to even know what it all was about) but we'll forget... well, a lot of political scandals that... just didn't get a name. One that stuck.
I'm sure it's just what the spin doctors had in mind.